GenAI initiatives produce outcomes that range from everyday enhancements to game-changing innovations and cannot be described by a single currency of value. Gartner® has identified three distinct business case types and recommends CIOs create a comprehensive value portfolio to encompass the diverse GenAI investments enterprises make.

• Defend: Enhances personal productivity to sustain competitive balance, yielding employee returns
• Extend: Transforms existing processes or teams for competitive differentiation, creating a return on investment
• Upend: Disrupts by creating new value propositions, products or markets, creating a return on the future