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Securely adopt AI for your growing business

Artificial intelligence (AI) is revolutionizing the business world, creating virtually limitless opportunities for growing companies to be more innovative, efficient and customer focused. By using AI to automate and streamline functions like customer service, marketing, accounting and human resources you can boost productivity, quality and customer experience. While that can lead to happier, more loyal customers and increased revenue, it can also make your business more vulnerable to cybersecurity threats.

Before jumping head-first into AI, it’s important to consider the risks associated with AI-powered systems and have a strategy in place for managing your business’ security posture.

The risks of deploying Artificial Intelligence tools

Although AI tools can offer many advantages, they also pose potential risks. Security incidents can occur due to malfunctioning systems or components caused by multiple factors, such as:

Disruptions, downtime and data breaches may occur because of network issues or cyberattacks that cause breakdowns, outages or degradation of AI systems. This can potentially jeopardize the confidentiality, data integrity or availability of information.

Flaws in processes can introduce errors, inefficiencies or biases that may affect the reliability or performance of AI systems or their components.

Flaws in policies can compromise the quality, accuracy or trustworthiness of AI systems or their outputs.

For growth-oriented businesses, it’s critical to think about security when adopting AI tools to ensure everything runs smoothly—specifically, how AI is making it easier for hackers to launch several types of disruptive and costly cyberthreats.

Check out our interactive AI guide to learn more about the potential challenges, and practical steps you can take to securely adopt AI for innovation and growth.

Bad actors are using Artificial Intelligence, too

Cyberattacks are becoming more sophisticated with the increasing use of AI. This technology allows bad actors to launch complex attacks with fewer technical skills and resources, and concerns among IT decision-makers and organization leaders grow as cybercriminals adopt this technology in greater numbers. A recent poll conducted by KPMG on generative AI and cybersecurity found that 9 in 10 Canadian CEOs worried that the emergence of generative AI will make them even more vulnerable to breaches

The Q4 2023 Lumen Quarterly DDoS & Application Threat Reporthighlights cases of how bad actors are using AI to increase security risks by:

Hiding from defenders by making their attack sources more difficult to trace

Automating tasks and anticipating defensive strategies

Quickly and easily writing malware, ransomware and phishing emails

Given this rapid evolution of the threat landscape, you need advanced threat intelligence, 24/7 visibility into your network and security tools tailored to your operations and needs to effectively protect your data and applications.

AI cybersecurity: Moving to a secured adoption

The benefits of this type of connectivity are numerous.

More than a technical challenge, securing AI systems is a strategic and organizational one. Expanding businesses need to adopt a holistic and proactive approach to security that covers the entire lifecycle and ecosystem of AI systems. Best practices for securely adopting AI include:

By adopting these practices, growth-oriented organizations can confidently embrace AI while safeguarding against potential pitfalls.

Encouraging AI cybersecurity awareness and collaboration

As you approach the final stages of developing, deploying and using AI systems, it’s important to foster a culture of security awareness and collaboration among everyone involved. Achieving this culture involves implementing measures such as:

While encouraging AI cybersecurity awareness and collaboration within your organization is crucial, partnering with a trusted and experienced technology provider can further enhance your security posture.

Partner with Lumen for secure AI adoption and business growth

AI brings many benefits to businesses, along with challenges and risks. As your business grows and adopts AI systems, malicious actors pose increasing threats that can damage and disrupt your operations. And Lumen is here to help.

As your single partner for all your technology needs, we enable digital transformation, support secure AI adoption and accelerate business expansion. Our extensive and deeply peered global network, advanced threat intelligence from Black Lotus Labs and experienced security experts provide the protection and guidance you need. With security and compliance at the heart of our capabilities, Lumen empowers your organization to focus on growth and achieve strategic goals.

Learn more about how we can help your business leverage new technologies for business growth.

This content is provided for informational purposes only and may require additional research and substantiation by the end user. In addition, the information is provided “as is” without any warranty or condition of any kind, either express or implied. Use of this information is at the end user’s own risk. Lumen does not warrant that the information will meet the end user’s requirements or that the implementation or usage of this information will result in the desired outcome of the end user. All third-party company and product or service names referenced in this article are for identification purposes only and do not imply endorsement or affiliation with Lumen.

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Author
Darwin Hernandez
Randy Tucker is a Senior Marketing Manager in Solutions Marketing at Lumen. He has over 20 years of marketing management and messaging experience in the telecom industry. He has a Master’s degree in telecommunications from the University of Colorado, Boulder, and an MBA in international finance from Pace University in New York City.
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