LOCATION-BASED ANALYTICS

Capture and consolidate venue and customer data to enhance their experience and deliver better insights for your users.

Develop deeper connections with your customers

Create a unified, in-depth view of your customers with Lumen^SM Location-Based Analytics that combines data from CRM, ERP, eCommerce stores and mobile apps so you can generate targeted customer messaging for a deeper and more intimate relationship with your brand.

Benefits

Faster connections, more mobile device coverage

Help customers navigate venues with location-based mapping and targeted advertising via high-capacity Wi-Fi endpoints strategically located throughout the venue for secure and fast internet connections.

Real-time venue analysis

Develop a comprehensive view to analyze venue activities and traffic flows for real-time and historical reporting that enhance marketing effectiveness and insights for individualized customer groups and events.

Customized marketing for social engagement

Automate and send specifically targeted messages to different audience segments that you define based on the customer’s actions, location, demographics, or unique events.

Features and Specs

Wireless LAN, MX Security Appliances, Ethernet Switches, SM Mobile Device Management
Thousands of sites scalability
Traffic acceleration, RF optimization and application-aware QoS for high-throughput, high-density WLAN
Device-aware security, firewall and content filtering
Layer 7 application awareness
Flexible authentication and access control
Fully HIPAA/PCI compliant (level 1 certified)
Managed Wi-Fi and Application Management Services for optimal uptime and resiliency

Detailed real-time and historical reports for geo-fencing, zone-flows and heat mapping
Presence analytics track all devices present, including those not logged onto Wi-Fi
Marketing reports including audience behaviors and conversion rates
Individualized reports accessible online or exported to PDFs and CSV format
API function imports/exports data from/to other applications or data pools

Email and text promotions sent out to different audience types
Logic flows build automated behavioral campaigns
Social engagement tools encourage customer referrals and reviews
Simple drag and drop builds personalized sign-in, landing pages and campaign templates
3rd party advertising space on landing pages helps offset costs