LOCATION-BASED ANALYTICS
Capture and consolidate venue and customer data to enhance their experience and deliver better insights for your users.
Develop deeper connections with your customers
Create a unified, in-depth view of your customers with LumenSM Location-Based Analytics that combines data from CRM, ERP, eCommerce stores and mobile apps so you can generate targeted customer messaging for a deeper and more intimate relationship with your brand.
Benefits
Features and Specs
- Detailed real-time and historical reports for geo-fencing, zone-flows and heat mapping
- Presence analytics track all devices present, including those not logged onto Wi-Fi
- Marketing reports including audience behaviors and conversion rates
- Individualized reports accessible online or exported to PDFs and CSV format
- API function imports/exports data from/to other applications or data pools
- Email and text promotions sent out to different audience types
- Logic flows build automated behavioral campaigns
- Social engagement tools encourage customer referrals and reviews
- Simple drag and drop builds personalized sign-in, landing pages and campaign templates
- 3rd party advertising space on landing pages helps offset costs
- Combines Wi-Fi access technologies and managed services
- Uses location and customer analytics, social engagement and marketing tools
- Helps businesses gain insights into real-time venue data
- Creates highly personalized experiences for customers within their venue
Not all products and services are available in all regions and countries; please contact a representative near you for details.
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